Rupert Murdoch, Google, and Bing

Rupert Murdoch is obviously a brilliant businessman base don what he has done with News Corp. but he is a Traditional thinker.  His battle with Google shows he can't wrap his mind around the Interactive world and how Digital Communication has changed the information flow.

Rupert Murdoch would be making a HUGE mistake to pull all of New Corp's content from Google to be placed exclusively on Bing. Google is the search leader and people do not value New Corp's content enough to change their search habits by searching on Bing for content.


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