Any Industry has people who try and take advantage of the naiveté of others. Social Media is no exception!
Recently I've been feeling the new Wild West is Social Media and there are plenty of Snake Oil Salesman lurking around every turn. You know how to spot most of them...they like to use titles like Social Media Guru, Twitter Expert, or Facebook Master just to name a few.
I know I should not care what these Snake Oil Salesman do to turn a quick buck BUT I do because...
1) It takes money from honest business owners who are looking for guidance from trustworthy people.
2) It taints these business owners for future Individuals/Companies who can truly help them grow their business.
If you are a business owner thinking about implementing a Social Media Program please consider the following:
Just because someone uses Twitter and has 100,000 followers does not qualify them to solve your business needs! Look beyond those silly numbers and demand to know why you should work with them.
I suggest working with individuals who have a Marketing/Communication background since the good ones are trained to ask questions to better understand how your business works... how you make money, understand your customers, understand your competition, understand your competitive advantage, and the market perception of your company to name a few. The business information gathered will enable the trained individual to formulate a comprehensive strategy utilizing Social Media and any other Communication Medium which is determined to be a good fit for your individual business. Not all Communication Mediums are right for all businesses.
The Snake Oil Saleman Smell test...Can the individual develop a plan to grow your business Revenue, Customer Relationships, or Brand? If they cannot or don't understand the question then they are Snake Oil Salesman...RUN!!!
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