Sunday, April 18, 2010

Too Many Social Media Channels

There are too many Social Media channels to do them all successfully.

In the Traditional approach to marketing there are only so many communication channels to choose from including TV, Radio, Print, Direct Mail, Magazines, Billboards, etc. so it makes it a little simpler to decide which ones to choose. A big part of the decision comes from what your company can afford to invest in Marketing.

When it comes to using Social Media as part of your company's Digital Communication strategy the decision becomes a little trickier since there are a ton of Social Media communication channels to choose from.

It is impossible to effectively utilize every Social Media communication channel available since there is just not enough time in the day. Start with your consumer! Understand who your consumer is and then you can develop a Digital Communication strategy around them targeting the Social Media channels where they frequent.

Target the most effective Social Media communication channels to Listen, Learn, and Engage with your consumers and invest your time there. Don't spread yourself too thin on Social Media communication channels that don't attract your company's consumers.

Contact me to find out how Digital Communication can grow your company...
Evolution of Communication

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